11 Deadly Listing
Mistakes:
Selling your home
can be an exhausting experience. Inconvenient phone calls,
broker previews, endless showings, price adjustments and the
possibilities of being stuck with two mortgages are real
concerns. If you are not completely prepared, you could end up
losing hundreds, even thousands of dollars in profit. The
difference between a smooth, profitable transaction and a break
even, unhappy experience is often a fine line. In the majority
of cases, it comes down to the subtle know-how of your agent.
By utilizing the
knowledge of a competent, qualified real estate professional
you'll ensure the quick, profitable sale of your home. This
report is designed to arm you with the knowledge to avoid the 11
most common mistakes that cost sellers serious money.
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Refusing To
Make Profit Inducing Repairs:
It always costs you more money to sell 'as is' than to
make repairs that will increase the value of your home.
Often even minor improvement will yield as much as three to
five times the repair cost at the time of sale. Your agent
will be able to point out what repairs will significantly
increase the value of your home. Seemingly small fix up jobs
can have quite an impact.
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Not
Considering Other Financing Terms:
Cash is not always the most advantageous transaction.
Income level, tax benefits, and current legislation are all
crucial factors when considering purchase terms.
Professional real estate agents are experts in facilitating
your home transaction. A good agent will lead you to the
path that will give you the highest yield.
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Provide Easy
Access For Showings:
Accessibility is a major key to profitability.
"Appointment only" showings are the most restrictive, while
a lock box is the least. However, there are certain
considerations to take into account such as: your lifestyle,
time frame for the desired sale and your relationship with
your agent. The more accessible your home, the better the
odds of your finding a person willing to pay your asking
price. You never know if the one that couldn't get a showing
was the one that got away. By developing a trusting
relationship with your agent, he or she will show the home
with your best interests in mind.
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Priced Too
Low / Priced Too High:
One critical reason to find the right professional is to
make sure the property is priced appropriately for a timely
and profitable sale. If the property is priced too high, it
will sit and develop the identity of a problem property. If
it's priced too low, it could cost you considerable profits.
The real estate market has subtle nuances and market changes
that should be re-evaluated by your agent every 15-30 days
to help you maximize your return.
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Relying
Solely On Traditional Methods To Sell Your Home:
The agent who is innovative and willing to offer new
strategies for attracting homebuyers will always outperform
the agents who rely on traditional methods. Demand around
the clock advertising exposure, innovative lead generation
methods and lead accountability. These services exist and
your agent should offer them to help sell your home.
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Market Timing
/ Seasonal Selling:
Just as a broker who continually follows the trends of a
stock, your professional real estate agent continually
follows trends of your home market. They will know if the
market cycle is poised to net you the most money. Disregard
believing property sales are seasonal, "sells better in
spring than winter." Property is always selling.
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Refusing To
Make Cosmetic Changes:
The prospective homebuyer's first impression is the most
important. An unbelievable amount of home sales have been
lost to unkempt lawns, cluttered rooms, bad stains, and
unpleasant odors. These are all seemingly little things.
Imagine you are the homebuyer and clean your place from top
to bottom.
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Wasting Time
With An Unqualified Prospect:
Your agent's responsibility is to screen a prospect's
qualifications before valuable time is lost. Be sure to
align yourself with the right professional and eliminate
negotiating with unqualified prospects.
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Don't Test
The Market:
Never put your property up for sale unless you are
serious. The right professional will find you buyers. If you
are harboring indecision, you will blow the sale.
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Believing You
Are Powerless To Make A Difference:
Be part of the team! Take an active role with your agent
to see what you can do to facilitate your sale. Networking
with professional peers and personal friends often produced
the sale of a home. It's surprising how many homes are sold
this way.
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Believing All
Realtors Are The Same:
With all the intricate details and critical decisions to
be made concerning your home sale, should you rely on anyone
but a top producing professional? Many friends and family
members have been estranged as a result of failing to meet
expectations. Your home sale is a time consuming, effort
related, difficult task. Maximize your profit by utilizing a
seasoned professional. |
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